Novasys Medical is dedicated to the singular task
of improving the quality of women’s lives. The
company is on the verge of delivering a novel therapy
for the treatment of stress urinary incontinence (SUI)
– a condition that affects some 12.5 million
American women of all ages.
Although the problem of SUI is not new, Novasys’
approach to solving the problem is. According to President
& CEO Debra Reisenthel, “Current treatment
options such as ‘adult diapers,’ pharmaceutical
therapies and surgical procedures all have severe
limitations. Either they don’t do enough for
the patient, offering only temporary relief –
or they go too far, requiring that patients endure
high-cost surgery often resulting in severe discomfort.”
Novasys offers an alternative: A simple outpatient,
non-surgical, 10-minute procedure that is easy for
medical professionals to learn and use. “Not
only is the treatment fast, but patients can immediately
return to virtually all day-to-day activities,”
said Reisenthel.
It’s no wonder, then, that the innovative company
attracted the interest of top-tier VC investors such
as JP Morgan, Invesco Private Capital, Delphi Ventures
and others. This financial backing gave the company
the support it needed to pursue the development and
commercialization of its revolutionary new treatment,
the Novasys Micro-remodeling™ System.
But commercializing this treatment is no small task.
Bringing it to market means undergoing critical clinical
trials that enable the company to gain the necessary
government approvals in the U.S. and Europe. Although
the company had strong backing from its venture capital
investors, their existing equity dollars were not
providing enough runway for the company to complete
its clinical trial phase.
Reisenthel was then faced with a choice: Should Novasys
take on a bridge loan from its existing VC investors?
Or, should the company take on venture debt? The company’s
original investors were willing to bridge the promising
company through this important time; however, additional
equity was not the answer Reisenthel was looking for.
“Taking on additional equity dollars would have
meant accepting painful dilution,” said Reisenthel.
“Alternatively a venture loan offered a lower-cost
method for us to gain the extra time needed to complete
our testing phase. Since we felt confident that we
were going to achieve success with our testing, we
didn’t feel that taking on an additional equity
investment was the right approach. We knew that once
we achieved this next milestone, we could gain a real
uplift in valuation at our next VC financing round,
without sacrificing any additional company ownership.”
Reisenthal recognized, however, that not all venture
debt was equal. Ensuring that the venture lender understood
Novasys’ business was critical. “As an
emerging company, we are often faced with new challenges.
Sometimes these challenges mean a sudden change in
plans or the need for more time to complete a given
task. We needed to make sure that we partnered with
a lender that understood the nature of our business
and could ride the inevitable waves that come with
bringing a new treatment to market.”
“Lighthouse turned out to be the ideal fit. Because
they understand our market space and what it takes
to commercialize a treatment like ours, they were
able to give us the runway we need to make it happen.
They didn’t just look at the ‘numbers.’
They evaluated us as a true investment.”
The loan from Lighthouse gave Novasys the runway it
needed. With a successful clinical testing phase behind
them, the company went on to complete an oversubscribed
Series C round of $27 million earlier this year. And
now with commercialization of the Novasys’ treatment
on the horizon, the company is one step closer to
fulfilling their goal of improving women’s lives
worldwide.
To learn more, visit the company’s website at www.novasysmedical.com.
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